1/3 Product Differentiation and Positioning – Research-based Marketing Plan Initial Proposal

Write a 1000 word paper on the Online High School discussing and addressing the research-based marketing plan initial proposal. 
1. You have been hired as an external consultant by JGJ, Inc. This is the first section of your research-based market and marketing analysis.
This section of the paper will address product differentiation and positioning within the current market, so it will evaluate current competitors and look for an opening that is not being served. You will need to fully analyze the market for current competitors and how they are each positioned. You will need to identify how the new entrant could place itself into an area of need in the market, including the elements of differentiation that will make your offering successful against the competition. 
3. You will submit a market analysis to JGJ, Inc. of 1000 words (+/- 50 words) using at least 4 credible and objective sources not provided as resources in the course in your analysis, plus at least one source provided in the course reading list.

You should have no more than 100 words describing the concept of differentiation and positioning. The paper should focus on the application of the concepts through an applied analysis of the target category.
Use these seven titles from the Market Analysis Report Template to create seven sections for this part of the consultant’s report:

Current annual sales volume in dollars and/or units sold in the market
Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market
Current price points of competitors
Projected overall market growth rate for the next five years
Projected changes to overall pricing in the market for the next five years
Recommended position and points of differentiation for the JGJ, Inc. offering
Complete buyer profile of the target customer

You must have at least one graphic of a positioning matrix indicating current offerings and the segment of the market that JGJ, Inc. will target. The graphic(s) may be attached as a file but the narrative write up must be posted in the main text box areas of the discussion.
This first submission will also have a 100- to 150-word introduction to the market or product category to serve as an introduction for your peer and for the contract company. This is in addition to the 1000 words; it will not appear in future sections of the consultant’s report.
Cite your work using current APA standards, however indenting of the references is not required due to the discussion board format. (See the APA Style Guide.)
Post your initial proposal into the discussion forum as a post, not as an attached file.
In addition, submit your initial proposal document to your instructor by the end of the workshop.
Please note the relatively low point value of the initial report is not reflective of the time required or importance of this assignment. The assignment should be viewed as the total of the initial report posted and revised final report submitted and the combined total points for both steps. Further, your goal here is to provide your peer a complete initial proposal so that you can receive valuable feedback to improve your revised final report.

*Differentiation and Positioning graphs are mandatory

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