10.4 Document for Analysis: Poor Claim Letter (Obj. 3) Your Task. Analyze the following poorly…

10.4 Document for Analysis: Poor Claim Letter (Obj. 3) Your Task. Analyze the following poorly written claim letter. List its weaknesses. If your instructor directs, revise it.

Current date

Mr. Jason M. Amato TEK Copier Solutions

13429 North 59th Avenue Glendale, AZ 85307

Dear Sir:

I hate to write to you with a complaint, but my company purchased four of your Multifunction SX500 photocopiers, and we’ve had nothing but trouble ever since.

Your salesperson, Gary Kazan, assured us that the Multifunction SX500 could easily handle our volume of 3,000 copies a day. This seemed strange since the sales brochure said that the Multifunction SX500 was meant for 500 copies a day. But we put our faith in Mr. Kazan. What

a mistake! Our four SX copiers are down constantly, and we can’t go on like this. Because they are still under warranty, they eventually get repaired. But we are losing considerable business in downtime.

Because your Mr. Kazan has been less than helpful, I telephoned the district manager, Victor Martineau. I suggested that we trade in our Multifunction SX500 copiers (which we got for $2,500 each) on two Multifunction XX800 models (at $13,500 each). However, Mr. Martineau said he would have to charge 50 percent depreciation on our SX500 copiers. What a rip-off! I think that 20 percent depreciation is more rea- sonable since we’ve had the machines only three months. Mr. Martineau said he would get back to me, and I haven’t heard from him since.

Now I’m forced to write to your headquarters because I have no faith in either Ms. Kazan or Mr. Martineau, and I need to see some action on these machines. If you understood anything about business, you would see what a sweet deal I’m offering you. I’m willing to stick with your company and purchase your most expensive model—but I can’t

take such a steep loss on the SX500 copiers. These copiers are relatively new; you should be able to sell them with no trouble. And think of all the money you will save by not having your repair technicians making constant trips to service our underpowered Multifunction SX500 copi- ers! Please let me hear from you immediately.

Sincerely yours,

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