Analyzing Mass Media and Popular Culture

Students will utilize the content analysis research method to analyzemass media and popular culture. Students will select one popular magazine oftheir choice that is aimed at a particular demographic such as race, gender, orclass and Examine the characteristics of the content used in the advertisements to target the audience selected. What are they? How are they portrayed? Outline the kinds of messages that are being portrayed about certainsocial groups alongside the products being sold in the magazines. Identify, define, and apply at least 5 sociological concepts. Scan or otherwise attach images of the advertisements being analyzed. 

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