Assignment 5: linkable content | Marketing

Your client’s website is well-optimized but still ranks poorly on all of the important keywords. Come up with a great linkbait page for your client.
1. Choose your client:
–A family practice doctor
–A CPA
–A financial planner
–A physical trainer
–A mortgage broker
–A cake decorator
 
2. Choose the content type you want to create
Content Type
Example
Blog post
https://liveanddare.com/benefits-of-meditation/
Short-form evergreen content
https://www.jimcollins.com/article_topics/articles/BHAG.html
Long-form article

Photo gallery
https://therighthairstyles.com/20-cool-short-hairstyles-and-haircuts-for-boys-and-men/
Information-rich list
https://www.wareable.com/fitness-trackers/the-best-fitness-tracker
Interactive tool
https://www.zoopla.co.uk/house-prices/
Category lander
https://www.hgtv.com/design/rooms/kitchens
Multi-page guide
http://abacus.bates.edu/~ganderso/biology/resources/statistics.html
Visualization of complex data
https://www.cnn.com/election/2018/results
Video
https://moz.com/blog/how-unique-does-content-need-to-be-to-perform-well-in-search-engines-whiteboard-friday
Research paper
https://www.oracle.com/marketingcloud/resources/marketing-automation.html
 
3. Explain why you chose the content type and a high level description of the content.