Construct a multi-attribute model for a set of local restaurants (at least 3-4) Based on your finding, suggest how restaurant managers can improve an establishments image

Project 2


Construct a multi-attribute
model  (textbook Table 8.1 page
287) for a set of local restaurants (at least 3-4) Based on your finding,
suggest how restaurant managers can improve an establishment’s image via the
strategies described in the textbook.


The multi-attribute
model should include:


A number of product attributes – characteristics of the
restaurants, such as price, type of foods, number of menu items, location, etc.

Beliefs regarding specific restaurants (in terms of

Important weights reflecting the relative priority of
specific attributes for you individually.


Discuss the complexity of consumer attitudes regarding
product attributes and beliefs.


Due to the Covid pandemic, you can also discuss the various methods
that have been employed to maintain the viability of the restaurants. Also
discuss patron’s views of “safe and unsafe” places to dine.



This project should
be 5-6 pages in length and sent via the Assignments function to the instructor.
Be sure to include a bibliography for all sources cited. Be sure to use outside
sources. Refer also to the general guidelines for projects.

Each project is to be clearly labeled with the
title/number. Each project is to be a thorough study of the assigned

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