create-a-strategic-outline-answering-the-following-questions – Original Papers

Let’s imagine that you handle the public relations duties for a sewer contractor based in St. Louis, MO. (Hey, someone has to do it…..) One day, one of your workers discovers a class ring in the sewer pipes beneath the downtown city streets where his crew is completing a repair job. He goes home, cleans the ring off and finds the initials of its owner, her college and her graduation year. He contacts the college and, miraculously, is able to reunite the woman with her ring. You think there’s a human interest story here.
Create a strategic outline answering the following questions and allow yourself to be creative and imaginative. Consider the audience for your plan to be the Chief Executive Officer of the Sewer Com (that you can name if you like.)
1) To what medium would you pitch the story idea? I would probably pitch the idea to How would you find the right media (traditional mainstream media? Social Media? Bloggers? Reporters? Industry trade magazines?) Be comprehensive in your analysis of the advantages and disadvantages of the media you choose. (Since this is a strategic outline, you can use bullet points rather than narrative writing.)
2) What angle would you use to gain interest immediately?
2) Would you use visual media to help illustrate the story? What would they look like?
3) What internal communications could you use that could “give the story legs” with Social Media externally? Would there be someone in your organization who has a blog that could use the story too?
4) How would you measure the effectiveness of your plan?
ASSIGNMENT PART B:Now that your CEO has approved your plan and the rationale for your approach, write a 3-paragraph pitch message to the medium you choseThe post create-a-strategic-outline-answering-the-following-questions first appeared on Original Papers.


“? “

 Original Papers - Experience you can Trust

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more