You are a data analyst of an online wine retail shop. The CEO of your company wants to improve the current marketing strategy, and asked you to undertake a project on understanding the relationship between the customer’s wine consumption behavior and other traits. You are provided with some data from the marketing research team, and are expected to deliver some useful insight to the CEO based on the data.
Please download the Customer Personality Analysis Data (“marketing_data.xlsx”) from the course website and answer the following questions.
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