Identify a company | Marketing

The Company i choose: Macy’s shopping department
With companies investing heavily in big data analytics, analysts are expected to learn how to gather and analyze data from multiple data sources. 
The following final project is an opportunity to demonstrate what you have learned from the course, and apply your understanding of market intelligence research to provide responses to the items listed below: 

Identify a company  
Provide an analysis the company history  
Analyze their financial history (if startup, industry financial)

Identify their target market  
Identify a critical area of growth  
Provide an analysis of their market entry strategy  
Provide a segment analysis and identify a new segment opportunity  
Provide a recommendation for an AdWords campaign  
Create a value spectrum analysis for the company  
Provide the KPI metrics  

 3-4pages write up responses to the items listed above (Double space x Times new roman, APA style).  

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550 words
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