The Company i choose: Macy’s shopping department
With companies investing heavily in big data analytics, analysts are expected to learn how to gather and analyze data from multiple data sources.
The following final project is an opportunity to demonstrate what you have learned from the course, and apply your understanding of market intelligence research to provide responses to the items listed below:
Identify a company
Provide an analysis the company history
Analyze their financial history (if startup, industry financial)
Identify their target market
Identify a critical area of growth
Provide an analysis of their market entry strategy
Provide a segment analysis and identify a new segment opportunity
Provide a recommendation for an AdWords campaign
Create a value spectrum analysis for the company
Provide the KPI metrics
3-4pages write up responses to the items listed above (Double space x Times new roman, APA style).
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