How to analyse a case :Case studies offer descriptions and data of situations from which you have to:Step 1.Write the introduction to the case study analysis which outlines the situation the key issues why these have arisen and require action.Step 2: Identify the core problem and analyse the issues underlying the problem (s)Step 3: What are the present marketing strategies of the companyStep 4: Write about the future direction (guidance) of the company.Step 5: Do the Swot analysisStep 6: Who are the major competitors of the company. What are the companys competitive strategies to outsmart the competitors?Step 7: Is the company financially doing well? Justify your answer.Step 8. Summarise the main findingsStep 9: write your recommendation in line with your analysishttp://www.kvimis.co.in/sites/kvimis.co.in/files/ebook_attachments/Thomas%20L.%20Wheelen%20Strategic%20Management.pdf#page567
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