You should write this based on the marketing strategy you post before, and also use STP OR 4Ps strategy to explain your idea.
Explain in detail the marketing strategy the firm decided to pursue (e.g., STP, 4P’s), how the firm made the decisions, and what rationales were behind these decisions.
Your work at this stage does not have to be fully polished, but it should be a well-thought-out plan. A detailed outline or bulleted list is acceptable at this stage of the project.
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