Hello MKT455 Class,
Read the brief HBR case study, Target the Right Market. You can find the case study at this website…it is very short:
https://hbr.org/2012/07/target-the-right-market (Links to an external site.)
Read the case study carefully and answer this question:
QUESTION: Should SparkPlace target small Sams or medium Marys?
DO NOT give me your opinion but use the information from the case study to persuade me that your recommendation is right.
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