Principles of marketing

Homework Question

What is marketing?
Compare and contrast how the internet has changed “connection with partners”
What is CRM
What are the four steps of the marketing research process?
Discuss a way in which business markets differ from costumer markets
Explain what is meant by “positioning for competitive advantage”
What is the product life cycle? List three of the five stages and explain what occurs in each stage
List and describe the factors to consider when setting prices
Discuss some key factor in marketing channel management decisions
Wholesalers add value by performing one or more of nine channel functions. List three of these functions and explain each one
Describe the following terms/concepts. . Market segmentation .income segmentation
Describe the following terms/concepts.

.exchange controls

.joint venturing

.global firm

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