Principles of marketing

  1. What is marketing?  
  2. Compare and contrast how the internet has changed “connection with partners”
  3. What is CRM
  4. What are the four steps of the marketing research process?
  5. Discuss a way in which business markets differ from costumer markets 
  6. Explain what is meant by “positioning for competitive advantage”
  7. What is the product life cycle? List three of the five stages and explain what occurs in each stage 
  8. List and describe the factors to consider when setting prices 
  9. Discuss some key factor in marketing channel management decisions
  10. Wholesalers add value by performing one or more of nine channel functions. List three  of these functions and explain each one 
  11. Describe the following terms/concepts.  . Market segmentation  .income segmentation 
  12. Describe the following terms/concepts.  

.exchange controls 

.joint venturing 

.global firm 

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