The four Ps of marketing are product, place, price, and promotion. These four elements are integrated into the business plan of all businesses. These elements are described as follows:
These four Ps of marketing have not changed over the years. The way a business manages its four Ps has to evolve with technologies. The Internet and smartphones have put the world of products in the customers’ hands to take with them wherever they go. There are Web sites, social media platforms, and information being disseminated constantly. It is important for businesses to adjust and integrate the four Ps of marketing in these platforms to meet the wants and needs of today’s tech-savvy consumers.
Read the following article to better understand the marketing mix in the digital marketing world: Digital Marketing Mix and the Four Ps: An Integrated Marketing Approach For Business Professionals
Using what you have learned, use the following questions to guide your response:
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