see-instructions-below-9 – Original Papers

Posts should integrate key terms and concepts from the assigned chapters and should put these terms and concepts in bold font text. All answers should be numbered and answers should demonstrate an in-depth understanding of the assigned reading material.

Please view to the following 15 minute 60 Minutes video on Luxottica and listen to the 35 minute podcast on Warby Parker (NPR How I Built this). You can google the NPR How I Built This Podcast if the link takes you to the most recent episode, or scroll down until you see it.

Analyze the following:

  1. Review the 6 step price-setting process (see class lecture podcast) and compare and contrast the price setting policies of Luxottica and Warby Parker (WP)
  2. Please read the following article from the UCLA Supply Chain Blog and evaluate the strengths and weaknesses of Luxottica’s supply chain versus WP’s supply chain.

Please watch the Allegiant Airlines segment of 60 minutes titled Allegiant Air: The Budget Airlines Flying Under the Radar and answer the following:

  1. Does Allegiant engage in IMC as evidenced by Table 14.1?
  2. Table 15.5 lists the main tools used in Marketing PR. The 60 minutes news story was quite obviously not PR that was planned (or wanted) by Allegiant. What PR functions (pg 246) did Allegiant use to combat the CBS News Story. Analyze the success of the functions chosen by, and implemented by Allegiant.

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