Your assignment is to prepare and submit a paper on service quality management in brisbane city. The first and foremost threat is faced by innovations and technological advancements of competitors. Everyday competitors are improving their services and taking advantage of the vast amount of information available. These competitors do not only try to replicate competitive but also learn from mistakes already made and therefore provide even superior service. This information age has also changed the dynamic of the age-old term consumer. There are no many different target markets for each product. These target markets are continuously evolving with changes in different trends. Therefore services cannot rely on any single strategy over a long period of time. In such a dynamic environment only learning organizations can survive. These organizations implement flexible structures, which give them the required amount of flexibility to implement changes in a dynamic environment. In order to learn and evolve an organization has to understand its market. Tourism is currently one of the largest service industries in the world. There is however tough competition in this market. Different countries and cities try to attract the maximum number of people. The tourism development programs do not only provide increases in revenue but also increase the standard of life of local residents. To bring improvement in the system however one must first understand and study customer perceptions. The best method to accomplish this task is through a survey.

Brisbane is one of the most populous cities in Australia. Brisbane is the largest city of Queensland and has an approximate population of two million. The city is controlled and run by the Brisbane City Council. The city has been named after the governor of New South Wales from the time of British rule. In recent times the city has achieved world recognition after hosting many different sporting events. These include the 1982 Commonwealth Games, World Expo 88 and Goodwill Games of 2001.

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