Week 1 – Overview & Learning Objectives Attached Files:
Assigned Readings: Chapter 1. The Nature of Strategic Management Chapter 2. Business Vision and Mission Overview: This week’s reading introduces the topic of strategic management and building business vision and mission. Strategic management is the art and science of creating an organization’s strategic plans long-term. There are three stages of strategy management (a) formulation, (b) implementation, and (c) evaluation. A business needs to develop a vision and mission as the focus of the overall strategy. Vision is about what we want to become, and mission is about what our business is about. Chapter 1 The Nature of Strategic Management Learning Objectives:
Chapter 2 The Business Vision and Mission Learning Objectives:
Discussion Forum Week 1Read The Cohesion Case (“Coca-Cola Company, 2018”) at the end of Chapter 1 and then do Exercise 1A: The primary purpose of this exercise is to show students how to obtain vital information for doing case analysis or preparing a strategic plan for any publicly held firm. The secondary purpose is to familiarize you with (1) strategy terms introduced in this chapter and (2) key sources of information for doing strategic planning. Generally in a strategic-management course, teams of students prepare a strategic plan (case analysis) for some assigned company, so this exercise can assist in learning how to get started in such a project. This is a one-page, double-spaced assignment. Then go to the end of Chapter 2 and do Exercise 2A and 2B “Develop an Improved Vision and Mission Statement for the Coca-Cola Company.” This is a minimum of one-page, double-spaced assignment.
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