This is the Case: Case: Chipotle in ChinaCite as:DeMicco, F., Parsa, H., Gao, J. & Narapareddy, V., (2018). Chipotle Mexican grill: A sustainability champion going global with China. In SAGE Business Cases. 2020. 10.4135/9781529717617The due date is the last day of this class and is listed in the Course Calendar and in the Assignment. No work will be accepted after the last day of the class.Approach this Final Project Case Study as follows:Read the case for the first time early in the semester.Check out the student aid “How to Prepare a Case Study” in the Marketing Toolbox. Download the worksheets to help you with your analysis.Post any questions you may have in Ask the Professor. Read the case over a second time, minimally, prior to beginning your writing.Conduct external research on the issues for relevance to support your opinions. Seek out counterarguments to ensure your opinions are well-grounded or to modify your opinions.Do not focus on the history of the company. Focus on the global marketing challenge and how to solve it.Produce the Final Project case study as follows:Create it in MS PowerPoint software.Save it as a PPT or PPTX extension.Adhere to the APA academic style. This is used in business.Employ the use of at least four (4) recent external sources and case authors to defend arguments or provide counterarguments.Generate at least the minimum number of slides as suggested below, but feel free to use as many slides as you feel appropriate to communicate your case study content.Demonstrate professionally prepared slide presentation work, free of typos and grammatical errors. (See Microsoft PowerPoint Tips in the Marketing Toolbox, or other source for effectively communicating in the MS Power Point format).Post it in your Assignments folder no later than 11:59 p.m. of the due date. Presentations will be graded in order of receipt.Suggested Microsoft PowerPoint Presentation OutlinePrepare your slide deck following this suggested outlined. Use as many slides as you may need to effectively but efficiently cover the topic. Cover Slide: Name, section number, etc.Title slide: Section 1— The ProblemTopic 1.a: Statement of the marketing challengeTopic 1.b: Evidence in support of your statement of the marketing challengeTitle slide: Section 2—Analysis of the current situationTopic 2.a: Macro-environmental factors affecting the caseTopic 2.b: Economic considerationsTopic 2.c: Political, regulatory considerationsTopic 2.d: Cultural/social considerationsTopic 2.e: Product reviewTopic 2.f: Price reviewTopic 2.g: Distribution reviewTopic 2.h: Marketing communications reviewTopic 2.i: Competitive analysis (focus on direct competitors)Topic 2.j: Product/market analysis (country markets and/or consumer markets)Topic 2.k: SWOT analysisTopic 2.l: Conclusions regarding the current situationTitle slide: Section 3—Alternative strategic marketing solutionsTopic 3.a: Alternative 1 with pros and consTopic 3.b: Alternative 2 with pros and consTopic 3.c: Alternative 3 with pros and consTitle slide: Section 4—RecommendationTopic 4.a: Recommended marketing strategy from one of three alternativesTopic 4.b: Product suggestionsTopic 4.c: Pricing suggestionsTopic 4.d: Distribution suggestionsTopic 4.e: Marketing communication suggestionsTopic 4.f: Any additional comments, if appropriateTopic 4.g: Ongoing issues to monitor in the implementationReferences ExhibitsAdditional details for each section are as follows:Section 1—Statement of the marketing challengeRead the case carefully, several times if needed, to determine the primary global marketing challenge. Once identified, provide evidence from the case as to why you believe this is the most important challenge facing the marketing management of this company. Even though the case may discuss financial, operational, or other issues, be sure this statement is framed as a global marketing challenge. The other concerns will be important in your analysis, but not as the statement of the challenge. Do not summarize the case; only point out those case facts that support your opinion. Be sure your choice is strategic, not tactical.Section 2—Analysis of the current situationThink of this as a snapshot of the situation, or what is true at this point in time. Follow the outline above, which should conclude with a SWOT analysis and relevant conclusions. This sets the stage for your recommended strategies. Verify your findings as much as possible within the case or through your research. But, do not get bogged down if research cannot answer every question. Make educated guesses and note when they are approximations and when they are facts.Section 3—Identification of at least three strategic alternative solutionsBased on your analysis, identify at least three possible marketing strategies that you would recommend for this unique global marketing situation. Each of your three alternative marketing strategies should include a discussion of the advantages and disadvantages of each alternative marketing strategy. They should be strategic alternatives and include possible product/markets, mode of entry, country markets, pricing and distribution strategies, and a product/marketing communication strategy. Do not discuss marketing tactics; rather, conclude each alternative with an assessment of how that strategic alternative might solve the marketing challenge.Section 4—Recommendation of a specific marketing strategyFrom your list of strategic alternatives, select the one alternative you believe is best suited to the situation. Be sure to state your rationale for your choice and some approaches to implementing the marketing mix.chipotle-mexican-grill-sustainability-champion-going-global-china-case.pdfWritingInstruction.pdfThe post This is the Case: Case: Chipotle in China Cite as: DeMicco, F., Parsa, H., Gao, J. & Narapareddy, V., (2018). Chipo Essay writing ServiceThe post This is the Case: Case: Chipotle in China Cite as: DeMicco, F., Parsa, H., Gao, J. & Narapareddy, V., (2018). Chipo first appeared on.
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