trends in Consumer Behavior

Paper #2 asks you to consider trends in Consumer Behavior (e.g. micro-influencers on social media, digital distribution, staycations and home improvements, chatbots, and Artificial Intelligence, shopping directly on social media apps, store/private label brands, health and wellness, digital currency, brands with a purpose, wearable devices, personalization, hip-hop music, K-Pop music, sneaker culture, etc.) and what marketing techniques might be needed to sell goods and services in the future. Select a topic that you find interesting and explore a topic/industry/company that you are interested in learning more about.

Presented in Memo Format

10

20

Clearly define the Primary Target Market with Demographics (quantitative data/stats– https://data.census.gov/cedsci/all?q=48083)

5

 
10

Clearly define the Secondary Target Market with Demographics (quantitative data/stats– https://data.census.gov/cedsci/all?q=48083)

5

 
10

Apply some Psychographics, or behavioral/lifestyle to the Primary Target Market (qualitative, subjective observations– https://claritas360.claritas.com/mybestsegments/#segDetails)

5

 
10

Apply some Psychographics, or behavioral/lifestyle to the Secondary Target Market (qualitative, subjective observations– https://claritas360.claritas.com/mybestsegments/#segDetails)

5

    10

Discuss all four components of the Marketing Mix or 4 Ps (Product/Service, Place, Various Promotions)

5

10

Include all four components of the promotional mix when discussing the Marketing Mix or 4 Ps (Adv., PR, Personal Selling, and various Promotions)

8

16

The use of Social Media was researched and discussed

5

10

Perform a PESTLE analysis Discuss All Six Components) This is YOUR PESTLE with YOUR IDEAS (Do not cut and paste from a source– do some critical thinking!)

12

 
24

Please provide a minimum of three recommendations (YOUR creative marketing ideas!)

15

30

Provide data (statistics) & examples (businesses using ideas that are similar to your recommendations)

15

30

Two Infographics Provided to Support Ideas — One Infographic created by Student (not cut-and-pasted). At least three sources are used and listed. The paper is not sloppy with multiple typos. The paper should be Clear, Concise, and Creative (not a heavily borrowed or cut-and-pasted web search document).

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