Uber Case Study

This is a critical analysis assignment. The purpose of the case study is to analyze and evaluate the strategic process an organization used during a campaign. You will determine whether or not the campaign was effective. Choose a business or nonprofit organization to review/profile for its good or bad handling of an issue, crisis, problem, or opportunity via its public relations efforts. Write a 6-8 (max) page paper. Please be sure to include a cover page. It should look as if you could hand it to a CEO.

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550 words
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