W1OMM622res2

Please read each passage below, I need a few sentences in response to each part. Please use at least one source. Please cite the reference(s) properly. Part 1 and 2 can be on the same page, however, please keep them separate by labeling them Part 1 and Part 2. No Title Page DUE TOMORROW 2/7/22 by 6PM CST
PART 1
Frito-Lay
    Frito-Lay began in the early 1930’s as two different companies, The Frito Company and H.W. Lay & Company.  In 1961 the two companies merged into Frito-Lay, Inc.  A few years later, Frito-Lay, Inc merged with Pepsi-Cola Company and has operated as a subsidiary of PepsiCo since 1965.  Frito-Lay is the largest distributed snack food company selling 40% of all savory snacks in the United States and 30% worldwide (Widipedia, 2022). 
    Frito-Lay was an easy choice, as I work for the company.  As large as Frito-Lay is, I have never had to question the financial stability of the company nor have I really looked into the statements that support investor and employee relations as there never really has been a true need to do so.  By choosing the company the company I work for, I am able to research further into the sustainability of the business as it particularly plays into my role and career growth within the company.  
    From a financial analysis standpoint that an analyst would be interested in, I believe that as large of a company as Frito-Lay, the Financial Statements (balance sheets, income statements, cash flow statements) would be of most interest.  For me personally, I am also most interested in this section as well as the MD&A that discusses future plans as well as company innovation. 
Additionally, read the Forbes article: “12 Lessons from the Warby Parkers Annual Report (Links to an external site.)” and explain which of these 12 lessons may apply to your company selection.
  While reading the article, I thought all of the points were valid and would add value to Frito-Lay.  However, I feel that most applicable lesson would be lesson #11 – Share Your Values.  I believe that larger companies need to represent values and illustrate how they give back and can contribute to environmental sustainability.  Communication to the audience is the best way to build loyalty to a brand and I feel that by sharing what we do as a company and why we do it would be the best lesson from the article to apply.
Crooks, R. (2014). 12 Lessons From Warby Parker’s Annual Report. Forbes. Retrieved from https://forbes.com/sites/rosscrooks/2014/01/30/12-lessons-from-warby-parkers-annual-report/?sh=1c8fef6f25f4
Epstein, L. (2014). Financial decision making: An introduction to financial reports. Retrieved from https://content.uagc.edu/ (Links to an external site.)
Wikipedia. 2022. Frito-Lay. Retrieved from https://en.wikipdedia.org/widi/Frito-Lay
PART 2
 I have always been fascinated by the Coca-Cola Company for several reasons. One, I simply really like the taste of Coke and enjoy several of their products. However, I am also intrigued at the staying power of an old American icon like Coca-Cola. Despite facing several challenges over the years, the company has managed to continually profit from the sale of its products. It is a testament to both a quality and satisfying product and successful strategic management over a long period of time. 
        Coca-Cola is publicly traded, and all publicly traded companies are required to file annual reports and 10-K paperwork with the Securities Exchange Commission (SEC) (Epstein, 2014). One thing that immediately stood out to me was the difference in aesthetics between the annual report to shareholders and the 10-K form. While this might seem trivial, to me it represents the care that is given to how information is presented when dealing with shareholders or other consequential audiences. However, this is obviously not a marketing class, so I will not digress more than I should. Financially, I found it very interesting that the annual report listed revenues in both dollars and pesos, while the 10-K seemed to only represent one form of currency (I am assuming American Dollars). On one hand, I realize that the 10-K is a requirement of the United States Securities Exchange Commision, so the report would logically be written in US Dollars, but I also believe that the annual report is written to reflect on the firm’s global footprint while also presenting pertinent financial information. With this in mind, I believe that Crooks’ advice of “Use data in context” (2014) applies to Coca-Cola’s annual report. Using more than one form of currency in the report subtly illustrates that people all over the globe enjoy the product, thereby reinforcing investor confidence. 
        From a straightforward perspective, lists of risks, assets, liabilities, and all cash flow information would be useful to financial analysts. This information would be utilized to provide an overall picture of the financial health and sustainability of the organization (Epstein, 2014). In any case, I am sure that when this class is over, I will want nothing more than to just sit back and have a nice cold glass of Coca-Cola.
References:
Coca-Cola. (2021). Annual Financial Report. Retrieved from: 190321-KOF-Financial-Statements-2020-Final.pdf (coca-colafemsa.com) (Links to an external site.).
Crooks, R. (2014, January). 12 lessons from Warby Parker’s annual report (Links to an external site.). Forbes. Retrieved from http://www.forbes.com/sites/rosscrooks/2014/01/30/12-lessons-from-warby-parkers-annual-report/
Epstein, L. (2014). Financial Decision Making: An Introduction to Financial Reports. Zovio. Retrieved from: https://content.uagc.edu/.
Securities Exchange Commission. (2021). Form 10-K, Coca-Cola Consolidated, Inc. Retrieved from: coke-20201231 (sec.gov) (Links to an external site.).

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