It is never easy for an organization to expand internationally. In fact, one of the greatest challenges in expanding into foreign markets is that a company is essentially starting from scratch. This applies to even the strongest and most recognizable brands. In 2009, Mattel opened a massive Barbie-themed store in Shanghai to great fanfare, but it was closed two years later due to poor planning on Mattel’s part (Gupta and Wang, 2011). Wal-Mart, the retailer that absolutely dominates in markets around the world, was forced to experiment with alternative store designs and layouts in an attempt to find what worked best for the Chinese market (Gupta and Wang, 2011). If a company wants to succeed globally, it must look at itself from a global perspective and be willing to reconsider the very culture that made it so successful in the first place.
If you were in charge of an organization that was about to expand globally, what ethical or moral values would you have a hard time reconsidering? Why?
Gupta, A., & Wang, H. (2011, April). Why Barbie Flopped in Shanghai. BusinessWeek. Retrieved from http://www.businessweek.com/globalbiz/content/apr2011/gb20110421_445230.htm
What are the potential implications of globalization without consideration of cultural differences on ethical issues? Cite specific examples
Moral Ethics that are accepted stateside might not be accepted abroad and vice versa. Treatment of employees in America would be very different in countries like Thailand, and surrounding Asian countries. This is based on a concept of abuse of power in which is not checked and balance in most professional settings abroad.
Expansion planning requires an in-depth knowledge of existing market channels and suppliers, of consumer preferences and current purchase behavior, and of domestic and foreign rules and regulations. Language and cultural barriers present considerable challenges, as well as institutional differences among countries
Source: Boundless. “Cultural Barriers.” Boundless Business. Boundless, 26 May. 2016. Retrieved 25 Jun. 2016 from https://www.boundless.com/business/textbooks/boundless-business-textbook/international-business-4/international-trade-barriers-38/cultural-barriers-192-6443/
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